Page 72 - Annual Report 2014-2015
P. 72

 In 2014 the organization started to work with our “branding” of engineers in society and has among other things launched a tour in Sweden were we visit 20 cities. This tour is called “Sweden – the country of ideas” were we are promoting engineers predominant role, and the importance of capturing the ideas of engineers for growth and prosperity in our society.
We continue this work with four priorities in 2016:
1. A new labor market – the importance of collective bargaining
2. Sustainable innovation and industry – a focus on the predominant role of engineers for growth.
3. Engineers’ revenues – a joint policy for the increase of salaries.
4. Member service strategies – identifying different approaches to our members.
5. Integration – a joint policy for integrating foreign engineers into Swedish society.

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